During one of my Risk Perception and Communication classes, we discussed how different people see risks. One of the most interesting things I learned was that white men tend to see less risk in the world than white women or minority men and women. This is obviously relevant to risk communication because it’s necessary to know who your audience is in order to get them to understand a risk. I think it’s also pretty relevant to our projects – not everyone is going to be moved or called to action by the same story or statistics.