Public Health Campaign Exploration and Inspiration

In order to create a gun safety campaign that is compelling and thought-provoking, I have been looking at existing public health campaigns for various other hazards. The following are examples of print, media, and installations that succeed at challenging perceptions through provocative imagery, careful design, and innovative messages. Some consistent themes/methods used in these ads include vanity, design fiction, images of children, visualizations of more abstract ideas, objectification, disturbing imagery, and symbolism.


cc1_171smc8-171snkf antismoking15 antismoking19 dlb_antismoking05 antismoking04 antismoking-ad 


Drunk Driving/Binge Drinking

cell image_preview-1 Screen Shot 2013-03-06 at 2.29.17 PM Drinkaware-Beer-Goggles-a-001 door-tape aa_family_BXMWo_28802

Seatbelt Safety

1024 dvw_mourning_bands

Meth- Not Even Once (Arizona)

Screen Shot 2013-02-20 at 4.02.12 PM Screen Shot 2013-02-20 at 4.04.01 PM Screen Shot 2013-02-20 at 4.04.20 PM






(Sleeping with a baby)




(Lung Cancer)