In order to create a gun safety campaign that is compelling and thought-provoking, I have been looking at existing public health campaigns for various other hazards. The following are examples of print, media, and installations that succeed at challenging perceptions through provocative imagery, careful design, and innovative messages. Some consistent themes/methods used in these ads include vanity, design fiction, images of children, visualizations of more abstract ideas, objectification, disturbing imagery, and symbolism.

Anti-Smoking

  

 

Drunk Driving/Binge Drinking

Seatbelt Safety

 

Meth- Not Even Once (Arizona)

  

 

Other

(Speeding)

(Sleeping with a baby)

(Soda)

(Lung Cancer)